Digital Optimisation Officer

Company Description:

About Us

McDonald’s has run its business in the UK since 1974 and currently operates over 1500 restaurants across the UK and Ireland, serving almost four million customers each day. McDonald’s is one of the UK’s largest private sector employers, employing over 170,000 people.

Hybrid Working
This role is based in our East Finchley office working 3 days in the office and 2 days remotely

Job Description:

What You’ll Be Doing:

We’re looking for a Digital Optimisation Officer to join our high-energy Technology Team. In this role, you’ll help shape the digital experience for millions of customers by optimising our digital platforms - from self-order kiosks to the My McDonald’s App and delivery services.

You’ll be at the forefront of our digital journey, identifying opportunities, enhancing UX, and driving adoption across the business.

Your key responsibilities will include:

• Define and deliver product strategies across digital platforms.
• Collaborate with global teams to identify and prioritise market-specific opportunities.
• Act as a subject matter expert, supporting internal teams and Franchisees to drive digital adoption.
• Use analytics and customer insights to improve UX and conversion.
• Recommend and manage product roadmaps aligned with business goals.
• Facilitate cross-functional workshops and translate diverse inputs into clear product objectives.

 

Qualifications:

What You’ll Need:

• Proven experience in digital product related roles, ideally in ordering platforms.
• Strong analytical skills with tools like Adobe Analytics or Mixpanel.
• Excellent communication and stakeholder management skills.
• Experience with Agile or Waterfall project methodologies.
• A customer-first mindset and a passion for continuous improvement.
• A collaborative, proactive approach with a growth mindset.

 

What You’ll Get:

• Access to industry-leading training and career development opportunities.
• A collaborative and inclusive culture, where your ideas are valued.
• Competitive salary, plus a comprehensive benefits package including Bonus, Car Allowance, Free parking, lunch and Gym access.
• Hybrid working, offering a mix of 3 days in the office and 2 days remote

 

Additional Information:

Company Vision and Culture

Our Global vision is to build a better McDonald’s and in the UK and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.

McDonald’s is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.

Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.

Serve: We put our customers and our people first
Inclusion: We open our doors to everyone
Integrity: We do the right thing
Community: We are good neighbours
Family: We get better together

At McDonald’s we are People from all Walks of Life... 

People are at the heart of everything we do, and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.

We do not tolerate inequality, injustice or discrimination of any kind.  These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.

We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere."

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