Marketing Manager, Value Strategy

Company Description:

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

Job Description:

Position title: Manager, Value Strategy
Department: National Marketing
Position band: Management/Advisory (G4)
Reports to:  Senior Manager, Value Strategy
Type of position: Permanent, Full-Time

The Opportunity

How would you like to work for the #1 quick service restaurant operation in the world?

The Manager, Value Strategy is a full-time opportunity reporting to the Senior Manager, Value Strategy. The individual in this role will support the development and optimization of the holistic guest value strategies. This person requires strong strategic thinking, process management and an ability to partner across teams to evaluate business opportunities holistically. This includes working cross functionally both in and outside of marketing to build and maintain a pipeline of value strategy innovations and optimizations based on guest-needs, business performance, and industry trends. 

Who You Are

You have the ability to build strong relationships and work collaboratively in a team environment with both internal and external parties. You love to solve problems and can think critically to make the right decisions.  You have strong leadership skills to move the company forward and ability to influence strategic initiatives. You are a change agent, with strong communication skills who can effectively support our system in a fast paced and agile environment.  

What’s in it for you?

This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on strategic initiatives.

Principal Accountabilities:

In addition to following McDonald’s policies and procedures, principle accountabilities include, but are not limited to:

Strategy

• Support the Senior Manager with the development of McDonald’s Canada holistic guest value strategies:
• Develop the ongoing value strategy leveraging consumer, digital, category insights and operational considerations to build recommendations.
• Collaborate with Brand, Digital, Consumer Insights, Strategy, and Business Insights teams to build and maintain a pipeline of value strategy innovations and optimizations based on guest-needs, business performance, and industry trends.
• Provide innovative thinking and continuously strive for new approaches to drive the business and impact the industry.

Insights and Analysis 

• Build Value Category business cases and recommendations for Senior leadership and Owner/Operator groups to make data-led, informed, and confident decisions.
• Work with Consumer and Business Insights teams to understand category opportunities, consumer needs, and identify areas to drive category growth & affinity.
• Interpret and evaluate information related to sales, P & L, campaign and business performance, competition, general economic trends, and qualitative/quantitative research.
• Maintain contact with Global and US teams on Guest Value related marketing initiatives to ensure alignment and opportunities to share/steal great ideas that will benefit the McDonald’s system.

Communication and Influence

• Present strategic plans and promotional recommendations to various Owner/Operator Leadership groups.
• Ensure strategic plans and promotional recommendations are understood and supported by internal teams, Leadership, Field and Restaurant teams to ensure strong execution and guest experience.
• Facilitate and influence the cross-functional team project development process; ensuring initiatives are on strategy, approved by all stakeholders and within required timelines.
• Manage strategic handover to internal teams, providing clear business and strategic objectives & KPIs to allow the Brand Marketing, Field, and Operational teams to bring each strategy or program to life.

People 

• Build strong relationships and foster teamwork among agencies, marketing team, and cross-functional teams to achieve maximum performance.
• Empower the people you work with by providing guidance, clear communication & coaching.

Qualifications:

• 6+ years of experience in Marketing or Brand strategy.
• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• Ability to frame projects and proficiency in leading campaign performance analysis, insights generation and strategy planning.
• Established business acumen, with ability to put data in the context of a customer problem and develop innovative solutions to solve for it.
• Innovative attitude and an aptitude for staying on top of trends and the macroeconomic environment.
• Proven leadership skills with experience in project management and in leading cross-functional programs.
• Proactive approach with ability to be self-directed to lead marketing program implementation independently.
• Strong analytical and critical thinker; derive meaningful interpretations and challenge the status quo.

Additional Information:

McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.